The Road To NPR
We were privileged to travel the country with our market research friends at BOO! and talk with people from all walks of life about how NPR enriches their perspective, and entertains, and educates us all. This 4-minute demo is a showcase of the larger 20-minute documentary film and 80-hours of footage we captured for this project.
From Washington DC right down the street from their offices, to a high rise condo in Dallas, to a quaint village outside Concord Mass. everyone was kind and generous with their time and were sort of surprised by how much they consumed the programming. It’s interesting now looking back on it, just how prescient they were when talking about having mobile devices, especially smart-phones becoming the normative platform for getting and aggregating the news.