Teva Global Docs • Tokyo
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About This Project

Teva Global Docs • Tokyo

Our funky friends at Teva have their headquarters just up the road in Santa Barbara, and after traveling to 5-international locations with them I have to admit that their signature sandals eventually won over this old-school surfer’s heart, and their new Durban boots are a permanent part of my travel kit. It was a fascinating experience to see how their new styles were perceived in different cultures, and to see how people are incorporating them into their fashion sensibility.


We partnered with Category One and Moving Target International to produce a library of country specific and global documentary short films, featuring ethnographic and market insights.


If you haven’t seen Teva’s new styles do yourself a favor and check them out at




Research Doc

Research Documentary

This video is presented for demonstration purposes only. Not for distribution. The use of likenesses in still or moving form of the participants is not permitted in any media. All rights reserved.