Whether it’s a 1-minute teaser, a 5-minute sizzle reel, or a 20-minute documentary film, the runtime is less important than creating a story arc that grips the audience and promotes an empathetic bond with the people on screen.

“You can make me laugh, you can make me cry, but please don’t bore me.”

We regularly shoot upwards of 80-hours of footage for a single project. Managing those assets and putting workflows together that facilitate finding the right story is what drives us.

“Anyone can tell a story.  Some are capable of telling a good story. But hearing the right story is memorable.”

We’ve learned some hard lessons producing quality work on tight schedules with limited crews and scarce resources. Those lessons have taught us to be more efficient and to respect the traditional craft of cinematography, sound engineer, director, editor, and producer, especially when we have to take on more than one role.

“Even when the goal is to produce for new-media or short-form video, never cut corners.”

Sitting in on strategy sessions, writing up shot-lists and b-roll concepts, putting edits online, sitting down with clients to review a rough-cut, and keeping edit notes organized all help, but we always make listening our first priority.

“It’s hard to listen when you have a lot to say.”