29 Dec 2008 Panda Express • Killer Case Study: (Brand Video + Research Doc)
We’re very proud of this project we produced for Panda Express. It’s a great example of how a brand video and a research documentary can work to reach different disciplines within a large company. Getting design, construction, service, and messaging working toward a common goal.
I was happy when BOO! asked me to do the brand video with them and it was a fascinating experience to then travel to the Panda Express locations that had been modeled after the ideas expressed in the video.